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Handbook of Advertising Media and Public Relations

Gupta, Deepak

Handbook of Advertising Media and Public Relations [Text] Deepak Gupta - New Delhi Mittal Publications 2005 - x,674 p. ; Hb

ISBN: 8170999871 1495.00

LCCN: 037677

Subjects--Topical Terms:
Advertising -- Handbook
Public relations -- Techniques

Dewey Class. No.: 659.102 / G977H

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Handbook of Advertising Media and Public Relations