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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches ; GSC001924

Berger, Arthur Asa

Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches ; GSC001924 [Text] Arthur Asa Berger - London Sage Publications Inc. 2000 - 295 p. Including index ; Pb

ISBN: 0761918531 1250.00

LCCN: 033968

Subjects--Topical Terms:
Communication - Research - Methodology
Mass Media - Research - Methodology
Media and Communication

Dewey Class. No.: 302.2307 / B496M

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Media and Communication Research Methods : An Introduction to Qualitative and Quantitative Approaches ; GSC001924