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The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion

Shrum, L. J.

The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion [Text] edited by L. J. Shrum - First - London Lawrence Erlbaum Association Publishers 2004 - xvi, 360p.,; Hb

ISBN: 0805846417 850.00

LCCN: 046372

Subjects--Topical Terms:
Advertising -- Psychological Aspects
Manipulative Behavior
Mass Media -- Psychological Aspects
Persuasion
Subliminal Advertising

Dewey Class. No.: 659.1019 / S561P

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The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion