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Consumer Behavior : Building Marketing Strategy

Hawkins, Del I.

Consumer Behavior : Building Marketing Strategy [Text] Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee - Eleventh - New Delhi Tata McGraw-Hill Publishing Co., Ltd. 2010 - xxix,867p.,(Inclu.Subject Index); Pb

ISBN: 007068216X 950.00

LCCN: 045718

Subjects--Topical Terms:
Consumer Behavior -- Marketing Strategy
Motivation, Personality and Emotion
Changing Society
Consumer Behavior -- Cross -- Cultural Variations
Consumer Decision Process
Marketing Strategy

Dewey Class. No.: 658.834 / H393C

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Consumer Behavior : Building Marketing Strategy