Basic Marketing : A Managerial Approach [Text] E. Jerome McCarthy & William D. Perreault
Material type:
TextPublication details: Richard D. Irwin Inc. 1984 Edition: 8thDescription: 841 p. Including index ; HbISBN: 0256030197Subject(s): Marketing mangement | Management -- administrationDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
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Cawston Learning Resource Centre General Stacks | 658.8 M478B (Browse shelf(Opens below)) | 1 | Available | 033050 |

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