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The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion [Text] edited by L. J. Shrum

By: Shrum, L. JMaterial type: TextTextPublication details: London Lawrence Erlbaum Association Publishers 2004 Edition: FirstDescription: xvi, 360p.,; HbISBN: 0805846417Subject(s): Advertising -- Psychological Aspects | Manipulative Behavior | Mass Media -- Psychological Aspects | Persuasion | Subliminal AdvertisingDDC classification: 659.1019
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Cawston Learning Resource Centre
General Stacks 		659.1019 S561P (Browse shelf(Opens below)) 1 Available 046372

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