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Consumer Behavior : Building Marketing Strategy [Text] Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee

By: Hawkins, Del IContributor(s): Mookerjee, Amit | Mothersbaugh, David LMaterial type: TextTextPublication details: New Delhi Tata McGraw-Hill Publishing Co., Ltd. 2010 Edition: EleventhDescription: xxix,867p.,(Inclu.Subject Index); PbISBN: 007068216XSubject(s): Consumer Behavior -- Marketing Strategy | Motivation, Personality and Emotion | Changing Society | Consumer Behavior -- Cross -- Cultural Variations | Consumer Decision Process | Marketing StrategyDDC classification: 658.834
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Item type Current library Call number Copy number Status Date due Barcode
Books Books Cawston Learning Resource Centre
General Stacks 		658.834 H393C (Browse shelf(Opens below)) 1 Available 045718

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