Gupta, Deepak Handbook of Advertising Media and Public Relations [Text] Deepak Gupta - New Delhi Mittal Publications 2005 - x,674 p. ; Hb ISBN: 8170999871 1495.00 LCCN: 037677 Subjects--Topical Terms: Advertising -- HandbookPublic relations -- Techniques Dewey Class. No.: 659.102 / G977H