TY  - BOOK
AU  - Gupta, Deepak
TI  - Handbook of Advertising Media and Public Relations
SN  - 8170999871
U1  - 659.102 
PY  - 2005///
CY  - New Delhi
PB  - Mittal Publications
KW  - Advertising -- Handbook
KW  - Public relations -- Techniques
ER  -