Perreault, William D.  <br/><br/>
Basic Marketing : A Managerial Approach  [Text] 
E. Jerome McCarthy & William D. Perreault 
 - 8th 
 -  Richard D. Irwin Inc.  1984 
 - 841 p. Including index ;  Hb 
<br/><br/><label>ISBN: </label>0256030197  0.00 
<br/><br/><label>LCCN: </label>033050 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing mangement<br/>Management -- administration
<br/><br/><label>Dewey Class. No.: </label>658.8  / M478B