TY  - BOOK
AU  - Perreault, William D. 
AU  - McCarthy, E. Jerome 
TI  - Basic Marketing : A Managerial Approach
SN  - 0256030197
U1  - 658.8 
PY  - 1984///
PB  - Richard D. Irwin Inc.
KW  - Marketing mangement
KW  - Management -- administration
ER  -