McQuail, Denis <br/><br/>
Mass Communication Theory :  An Introduction  [Text] 
Denis McQuail 
 - 3rd 
 -  SAGE Publications  1994 
 - 416p.Inc.Index.; Pb 
<br/><br/><label>ISBN: </label>0803977840  890.00 
<br/><br/><label>LCCN: </label>025754 
<br/><br/><label>Subjects--Topical Terms: </label><br/>communication, Mass - Theory<br/>Media and culture
<br/><br/><label>Index Terms--Curriculum Objective: </label><br/>General
<br/><br/><label>Dewey Class. No.: </label>301.243  / M478M