Bettinghaus, Erwin P. Persuasive Communication [Text] Erwin P. Bettinghaus - New York Holt, Rinehart and Winston 1968 - 308p. Inc.Index.; Hb ISBN: 980.00 LCCN: 031356 Subjects--Topical Terms: Communication, PersuasiveSocial Psychology - Communication Dewey Class. No.: 301.14 / B565P