Shrum, L. J. <br/><br/>
The Psychology of Entertainment Media : Blurring the Lines between Entertainment and Persuasion  [Text] 
edited by L. J. Shrum 
 - First 
 - London  Lawrence Erlbaum Association Publishers  2004 
 - xvi, 360p.,;  Hb 
<br/><br/><label>ISBN: </label>0805846417  850.00 
<br/><br/><label>LCCN: </label>046372 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising -- Psychological Aspects<br/>Manipulative Behavior<br/>Mass Media -- Psychological Aspects<br/>Persuasion<br/>Subliminal Advertising
<br/><br/><label>Dewey Class. No.: </label>659.1019  / S561P