Kleppner, Otto Advertising Procedure [Text] Otto Kleppner - 6th - USA Prentice Hall, Englewood Cliffs, New Jersey 1973 - 748 p. ; Hb ISBN: 0130180696 0.00 LCCN: 030017 Subjects--Topical Terms: Advertising -- procedure Dewey Class. No.: 659.1 / K63A