Bijapurkar, Rama.

We are like that only : understanding the logic of consumer India / Rama Bijapurkar. - New Delhi : Penguin Books, 2007. - xiv, 281 p. ; 22 cm.

Includes bibliographical references (p. [275]-276) and index.

9780670999446 067099944X

Library of Congress -- New Delhi Overseas Office Rs495.00

2008336927


Consumers--India.
Consumption (Economics)--India.

HC440.C6 / B55 2007