TY  - BOOK
AU  - Bijapurkar,Rama
TI  - We are like that only: understanding the logic of consumer India 
SN  - 9780670999446
AV  - HC440.C6 B55 2007
PY  - 2007///
CY  - New Delhi
PB  - Penguin Books
KW  - Consumers
KW  - India
KW  - Consumption (Economics)
N1  - Includes bibliographical references (p. [275]-276) and index
ER  -