TY - SER AU - Sooryamoorthy, R. TI - The Advent of Consumerism : The Context of a Developing Society - Kerala SN - 0037-7627 U1 - SOCIAL ACTION PY - 2008/// CY - New Delhi PB - Social Action Trust KW - Consumption Economics - A Multidisciplinary Approach KW - Conspicuous Consumption KW - Motivation and Personality KW - Cultural Materialist and Critical Theory Approaches ER -