Hawkins, Del I. <br/><br/>
Consumer Behavior : Building Marketing Strategy  [Text] 
Del I. Hawkins, David L. Mothersbaugh and Amit Mookerjee 
 - Eleventh 
 - New Delhi  Tata McGraw-Hill Publishing Co., Ltd.  2010 
 - xxix,867p.,(Inclu.Subject Index);  Pb 
<br/><br/><label>ISBN: </label>007068216X  950.00 
<br/><br/><label>LCCN: </label>045718 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behavior -- Marketing Strategy<br/>Motivation, Personality and Emotion<br/>Changing Society<br/>Consumer Behavior -- Cross -- Cultural Variations<br/>Consumer Decision Process<br/>Marketing Strategy
<br/><br/><label>Dewey Class. No.: </label>658.834  / H393C