TY  - BOOK
AU  - Hawkins, Del I.
AU  - Mookerjee, Amit
AU  - Mothersbaugh, David L.
TI  - Consumer Behavior : Building Marketing Strategy
SN  - 007068216X
U1  - 658.834 
PY  - 2010///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Co., Ltd.
KW  - Consumer Behavior -- Marketing Strategy
KW  - Motivation, Personality and Emotion
KW  - Changing Society
KW  - Consumer Behavior -- Cross -- Cultural Variations
KW  - Consumer Decision Process
KW  - Marketing Strategy
ER  -